Tagged : marketing

18 Mar

New Mobile App Provides Consumers in Qatar with Free and Transparent Information

by Julia Astashkina

Did you know that every household in Qatar owns at least three mobile phones and one smart phone? And a staggering 86% of ICT users access the Internet from a smart phone? With a growing number of mobile phone users in Qatar, improved mobile broadband services and better choices of Internet data packages from the […]

10 Nov

Get Creative With Your Online Competitions

by William Nestor

The online competition has been a staple of the healthy business diet for a long time now. But does anyone stop to think if they are getting enough bang for their buck? Who doesn’t want to drive traffic to their website, increase their social media followers and, most importantly, promote their products efficiently online? These […]

03 Sep

Race to the Top: Marketing or Communications?

by Julia Astashkina

From time to time I hear heated debates among entrepreneurs and small business owners about what takes prominence in an organization – marketing or communications.  I find that most people use marketing and communications interchangeably. When you throw in Public Relations and graphic design, the plot thickens even further. I’ve seen this happen on every […]

27 Aug

B2B Lead Generation: Your Business Needs Holistic Marketing

by Julia Astashkina

I often get questions about a single unique marketing strategy, such as outdoor advertising or social media, and I find myself get into conversations of why businesses, especially in a B2B space should diversify their efforts across many campaigns. I see some regional tech companies putting a lot of emphasis on events or social media […]

18 Aug

Women Taking Strong Foothold In ICT Entrepreneurship

by William Nestor

Entrepreneurship among young Arab women has never been better, especially in the Information and Communication Technology (ICT) sector which is now a stable option for women to succeed and flourish in the workplace in Qatar and the Middle East. This is backed by recent findings from The Economist which show that women account for 35 […]