Tagged : julia astashkina

21 Nov

5 Naming Tips for Businesses and Products

by Julia Astashkina

Perhaps you’re launching a new business, or maybe it’s time to give a facelift to your whole brand, because your name doesn’t reflect what you do as a company any more. Whatever the situation is, you need a new name—and choosing one can be harder than it looks. Here, at ictQATAR, we’ve launched nearly a […]

15 Oct

What Inspires You?

by Julia Astashkina

I am always on the lookout for simplicity and common-sense sustainable form in everything from the next marketing campaign concept to a better way to manage my emails. Genuine innovation, in my opinion, is not about great breakthroughs, it’s about the unsung heroes – the processes that close the gap between business strategy and day-to-day […]

09 Oct

What We Can Learn from Infosys about Building a Sustainable ICT Talent Engine

by Julia Astashkina

In spite of setbacks in the IT services industry due to weak global economies, Infosys, one of India’s largest IT companies, has not only been successful, but it has been growing much faster than most other companies in the same space, including veterans like Accenture. Just in 2011 the company added 17,000 employees to its […]

07 Oct

How Digital Platforms Can Help Women in Qatar Excel in Business and Beyond

by Julia Astashkina

As more and more women become connected and digitally savvy, they are breaking down many of the traditional barriers to women in business. Hind Al-Saad, Market Intelligence Officer at ictQATAR’s Digital Innovation Center discusses how social media can help women excel in business. What are the uses and limits of social networking in business and […]

02 Oct

The Allure of Twitter: 5 Tips for Businesses in Qatar

by Julia Astashkina

Consider this, there are nearly 60,000 users from Qatar on Twitter, and Arabic is the fastest growing language on that platform. Not surprisingly, many companies in Doha are already using or at least considering Twitter for building brand awareness, online public relations, getting customer feedback, and even leads. Yet just like any other social media […]