Tagged : julia astashkina

18 Mar

New Mobile App Provides Consumers in Qatar with Free and Transparent Information

by Julia Astashkina

Did you know that every household in Qatar owns at least three mobile phones and one smart phone? And a staggering 86% of ICT users access the Internet from a smart phone? With a growing number of mobile phone users in Qatar, improved mobile broadband services and better choices of Internet data packages from the […]

18 Feb

Keeping Pace with Changes in Digital Marketing

by Julia Astashkina

  In the digital space, endless end user wishes for the new are served by a never-ending stream of innovations, and it is a good thing, although keeping up with the latest and greatest is sometimes a challenge.  According to a recent survey by Forrester Research and the Business Marketing Association found that 34% of […]

03 Sep

Race to the Top: Marketing or Communications?

by Julia Astashkina

From time to time I hear heated debates among entrepreneurs and small business owners about what takes prominence in an organization – marketing or communications.  I find that most people use marketing and communications interchangeably. When you throw in Public Relations and graphic design, the plot thickens even further. I’ve seen this happen on every […]

27 Aug

B2B Lead Generation: Your Business Needs Holistic Marketing

by Julia Astashkina

I often get questions about a single unique marketing strategy, such as outdoor advertising or social media, and I find myself get into conversations of why businesses, especially in a B2B space should diversify their efforts across many campaigns. I see some regional tech companies putting a lot of emphasis on events or social media […]

25 Aug

Drive More Traffic to Your Blog

by Julia Astashkina

We hope you followed our recommendations on how to publish a blog and have just published your latest post. You spent time sweating over the headline, the introduction is stellar, and this is the best article that you’ve ever written. Months later though, nothing happens – people are not lining up to interview you and […]