Tagged : digital marketing

11 Jul

Make a Billion from Mobile Apps

by Sarah Spendiff

ictQATAR is calling for nominations for the best in locally developed mobile content and innovative apps for the 2012 World Summit Award. Mobile content and apps are hot stuff and entrepreneurs are making millions by producing the mobile content that people want. Now the application process for the 2012 World Summit Award has officially opened, […]

01 Jul

Demystifying Digital Marketing in the Middle East

by Julia Astashkina

Digital marketing is still a relatively new area where there are multitude of strategies and tactics to integrate online and offline channels and content, yet most marketing experts agree on a set of fundamental elements of digital marketing to include e-commerce, advertising online, Search Engine Optimization (SEO), user-generated reviews and content, online communities’ management, mobile […]

20 Sep

.QA IS Your Local Marketing Strategy

by Julia Astashkina

We all are increasingly dependent on major search engines when looking for products and services. Millions in the Middle East flock to Google, Bing and Yahoo! every day – whatever the products is, someone is searching for it. Search engines mine digital content to instantaneously provide answers for those who are looking, and with a […]

23 Aug

Fishing For “Likes” In Qatar: How To Advertise On Facebook

by Julia Astashkina

I’ve been getting a lot of questions lately about online advertising, especially on Facebook, so I thought I’d share a little behind-the-scenes on how we make it happen at ictQATAR. These days, it seems everyone has a Facebook page. In Qatar about 200,000 users over the age of 18 flock the network every day and […]

08 Aug

Do You Have an App for That Yet?

by Julia Astashkina

Mobile marketing is finally starting to get more attention in the Middle East as one of the critical components of integrated marketing campaigns, much like social media experienced just a few years ago. According to Business Monitor International, the number of mobile subscribers in Qatar is over three million, making opportunities for promotion in motion […]