Tagged : digital marketing

18 Feb

Keeping Pace with Changes in Digital Marketing

by Julia Astashkina

  In the digital space, endless end user wishes for the new are served by a never-ending stream of innovations, and it is a good thing, although keeping up with the latest and greatest is sometimes a challenge.  According to a recent survey by Forrester Research and the Business Marketing Association found that 34% of […]

25 Aug

Drive More Traffic to Your Blog

by Julia Astashkina

We hope you followed our recommendations on how to publish a blog and have just published your latest post. You spent time sweating over the headline, the introduction is stellar, and this is the best article that you’ve ever written. Months later though, nothing happens – people are not lining up to interview you and […]

08 May

Thinking of Investment In the ICT Sector? Think No More

by Anirudh Sharma

For an entrepreneur spotting the right investment opportunity has more to do with keeping their eyes and ears open than merely waiting for the proverbial knock on the door.  Qatar leads the Arab region in the Network Readiness as well as Innovation indices as recently announced in the World Economic Forum report. These achievements are […]

15 Aug

SOCIAL MEDIA OLYMPIC GOLD

by Sarah Spendiff

Now that the cheering and hype for the London 2012 Olympics is over, the cleaning up and reassessing begins. This Olympics was hailed as a truly social media extravaganza so who were the social media winners and what were the scores? The Games kicked off with just less than 3 million tweets on day one […]

01 Aug

Optimizing Arabic Sites for Search

by Sarah Spendiff

A startling fact is that there are 340m Arabic speakers world-wide, yet less than 2% of the content on the internet is currently in Arabic. E-commerce is booming in the region, but many websites are still targeting users in English. As the amount of Arabic content available on the internet is still relatively limited, it […]