Tagged : B2B marketing

18 Feb

Keeping Pace with Changes in Digital Marketing

by Julia Astashkina

  In the digital space, endless end user wishes for the new are served by a never-ending stream of innovations, and it is a good thing, although keeping up with the latest and greatest is sometimes a challenge.  According to a recent survey by Forrester Research and the Business Marketing Association found that 34% of […]

27 Aug

B2B Lead Generation: Your Business Needs Holistic Marketing

by Julia Astashkina

I often get questions about a single unique marketing strategy, such as outdoor advertising or social media, and I find myself get into conversations of why businesses, especially in a B2B space should diversify their efforts across many campaigns. I see some regional tech companies putting a lot of emphasis on events or social media […]