I can’t remember how many times I have wanted to deactivate my Facebook account. Especially after spending a good few hours clicking through pictures, links, jokes, news, and other random things shared by my FB friends. But have I actually deactivated my account – well maybe once or twice and that too just to avoid facing some embarrassment or to avoid a certain annoying “friend”. A few hours or at the most days later, I am back to square one. Rolling my eyes but clicking through useless, banal bits of information on my newsfeed.
If you have had a similar feeling anytime ever, fret not, the Pew Research Center’s Internet Project’s recent survey findings on social networking site usage and adoption emphatically state that some 73% of online adults now use a social networking site of some kind. Facebook, the findings say, is still the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms such as Pinterest and Instagram. About 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.
Facebook is popular across a diverse mix of demographic groups; Pinterest, the findings reveal, holds particular appeal to female users (women are four times as likely as men), and LinkedIn is especially popular among college graduates and internet users in higher income households; Twitter and Instagram have particular appeal to younger adults. And there is substantial overlap between Twitter and Instagram user bases.
Here are some other key findings from the survey:
- Facebook and Instagram exhibit especially high levels of user engagement: A majority of users on these sites check in to them on a daily basis
- 63% of Facebook users visit the site at least once a day (with 40% check their Facebook multiple times throughout the day)
- 57% of Instagram users visit the site at least once a day (with 35% doing so multiple times per day)
- 46% of Twitter users are daily visitors (with 29% visiting multiple times per day)
- 42% of online adults use two or more of these social networks, while 36% use only one
- Among those who only use one major social networking platform, 84% say that Facebook is the single site that they frequent. Among those who use just one social networking site, 8% use LinkedIn, 4% use Pinterest, and 2% each say that Instagram or Twitter is their sole social networking site
Interesting facts, but perhaps you need to read them keeping in mind that these figures are based on telephone interviews conducted with a sample of 1,801 adults living in the USA.
What we are more interested in finding out is what social networking platforms do you, as Doha residents, prefer to go online? Tell us what you like about your preferred social networking platform and what you don’t.