4th Arab Social Media Report:10 key points for Qatar

by · July 26, 2012

Last week the Dubai School of Government published a raft of interesting data about social media usage in our region. In addition to Facebook and Twitter, LinkedIn is included for the first time.

In this post I have summarized ten key data points relating to Qatar. These stats show how Facebook continues to dominate social media usage in Qatar, the rising popularity of LinkedIn and the true size of Qatar’s Twitterverse. The latter is smaller than perhaps you would think, with  just under 60,000 Twitter users in Qatar.

Here are our Top 10 stats.  Do any of them surprise you?

Facebook

    1. GCC countries dominate the top five Arab Facebook users as % of population. The UAE remains top of the Arab region, followed by Kuwait. Qatar is back in the top five. (Page 7)
    2. Qatar has more *new* Facebook Users than any other country in the world (Jan. 3 – June 25, 2012), as a Percentage of Population at 12.6%. This is more than double Syria, the next country at 6.5%. Outside of the region, Iceland has seen the fastest growth at 4.4%. (Page 9)
    3. 70% of Qatar’s FB users are male. 30% female. (Page 12)

Twitter

  1. There are just under 60,000 Twitter users in Qatar. (Page 15)
  2. The top five generators of tweets in the Arab region during March 2012 were Kuwait, Saudi Arabia, Egypt, UAE, and Bahrain. They generated 88% of the regions tweets. (Page 16)
  3. Qatar generated 5,580,000 tweets in March 2012. In contrast, Kuwait generated 58,900,000. (Page 17)

LinkedIn

  1. This network is growing fast, from 3,588,215 regional users at the beginning of the February to 4,294,484 at the end of June.  Young people (between the ages of 18 and 34) make up around 70% of LinkedIn users. (Page 19)
  2. At 9.8%, Qatar is second in terms of LinkedIn Penetration in Select Arab Countries as a % of Population, just behind UAE at 12.8%. (Page 20)

YouTube

  1. YouTube playbacks doubled in the last year in the Arab region and 120% in the last six months (Page 23)
  2. As mentioned in our Digital Digest last month, there are 167 million video views a day in the Arab region, putting the region in the number two spot in the world (behind the U.S. and ahead of Brazil).

We think most of the stats speak for themselves, but what do you think?

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