Are Companies in MENA using Social Media well?

by · July 8, 2012

Apparently not according to views gathered on a recent survey. One of the region’s largest employment agencies, Bayt conducted an online survey of over 15,000 respondents last month asking the above question. Click on the stylish infographic to get detailed results – but the gist of their survey can be found below.

The question Bayt posed is an important one: Do companies in the Middle East and North Africa use social media effectively?

If you’re wondering about the answer to that, Bayt.com have just released thier latest infographic, which sheds light on the challenges faced by companies on social media, how MENA professionals connect and interact with companies on social media, and more.

The data in the infographic is taken from Bayt.com’s ‘Corporate Usage of Social Media in the Middle East’ poll (May 2012).

Some highlights include:

The majority of respondents (46.8%) believe that social media is not being used effectively by the region’s companies.

More than half of the respondents (51.1%) say that their company uses social media.

Almost half of the respondents (47.6%) say they actively follow other companies along with their own on social media.

Eight out of every ten respondents (81.6%) claim that the potential for social media to damage a company’s reputation is one of the biggest challenges to overcome.

Nine in ten (86.1%) respondents would participate in their company’s social media activities, if given the chance.

The majority of respondents (29.8%) are looking for content on social media that is educational and informative.

The majority of respondents (39.1%) say that their company updates its social media pages once a day, compared to 27.9% who say that the social pages are rarely updated by their company.

Data for the Bayt.com’s ‘Corporate Usage of Social Media in the Middle East’ poll was collected online from February 27 – May 13 2012, with 15,758 respondents covering more than 12 countries in the MENA region.

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