It’s a brand new day. Fantastic weather here in Barcelona and a convergence of thousands of people looking forward to witnessing the future of the mobile world. As the GSMA Mobile World Congress begins today be prepared to see the transformation of the mobile world as technology evolves, perceptions shift, and lives are improved.
Almost 200 countries across the globe are meeting here in Barcelona, Spain, to accelerate and lead us into the future of the mobile. Antoni Gaudi would approve. He was after all the man who brought creativity to its highest peak in Barcelona.
ictQATAR is a key participant in the Congress. Dr. Hessa Al-Jaber is part of numerous events and seminars, and along with her a high-level delegation from Qatar, they are eager to absorb as much as possible and share the insights back home.
So what can we expect from this year’s event? There are keynotes and action-provoking panel discussions; there is an exhibition with more than 1,300 companies displaying the cutting-edge products and technology that will define the mobile future ; there is an awards program highlighting innovative mobile solutions from around the world; but most interesting of all is the “App Planet” showcasing the newest mobile innovations.
The first day, today, will see keynote addresses and sessions like the one moderated by Mike Butcher, Editor of TechCrunch EU. This session will touch upon “Making Apps Profitable” especially in the context of the cost of porting apps across an expanding array of OS platforms, the consumer’s willingness to pay for apps, and the pros and cons of the many different business models and technology platforms developers can use.
Another session that sounds interesting is the forum about “Making Apps Smarter”. The 90-minute session will explore the potential benefits of using contextual information to customize apps in real-time.
Finally the last forum I am excited about is “Taking Apps to the Mass Market”. Already 275 people have registered for this particular forum. This session will focus on developing apps for non-smart phones and other more pervasive technologies.
Watch this space for more updates.