I love a good deal and I love to feel like I am “in the know” of what is going on in my community, so when I heard about Groupon I was naturally excited. Groupon is a social website that shares with members a one “amazing” deal a day from a local store, restaurant or company. If enough people “buy” the deal it is activated and the entire group receives a coupon, or “Groupon,” that can redeemed for that deal. If not enough people sign up then the deal is cancelled and you pay nothing.
The site operates on the principal of “collective buying power.” Basically companies can offer great deals on the site when they are guaranteed it will only be valid if a certain number of people take advantage. The company decides that number, which they can of course peg to the point where the offer becomes profitable for them. What an amazing way to market your company, attract new customers and ensure you make money. The site has proven so popular with businesses that Groupon can only accept 1 in 8 offers at this point.
And of course for members, this is a great chance to discover new activities in their city, try a new restaurant or buy a new pair of shoes while on a budget. I checked out my old town’s past deals of the day and saw a bunch I would have wanted, including baseball tickets with a 40% savings, cupcakes (don’t judge!) at a 50% savings, membership at a gym at nearly 90% savings and a cheese tasting class at 50% savings.
To ensure enough people “buy” an offer, the website encourages users to share it with their friends, Tweet it or post it on Facebook. I would be more than happy to push my friends to take advantage of a 50% discount offer for cupcakes – that is not something to let pass by!
Groupon is available in most decent-sized cities in the U.S. and has started to expand globally, with Groupons available in over 20 countries. It hasn’t made it to the Middle East yet (Turkey is the closest), but you can be a member and take advantage of the deals when you travel. All you need to do is join, sign up for an offer, provide credit card info, and if enough people “buy” and offer, you’ll get a “Groupon” in your email to print, then redeem. I would of course love to see this come to Doha and am very much ready to get my Groupon.