The Content Strategist as Digital Curator

by · January 14, 2010

I never thought of my organization’s website as an art exhibition, but after reading Erin Scime’s article posted on the very informative blog A List Apart, maybe I should.

Erin uses the metaphor of web strategists as curators to help explain the importance of how online information and resources are shared to a web audience. When I think of all the e-content that is developed for my website – text, videos, podcasts, etc. – these truly are valuable artifacts or assets. How new and old pieces are arranged, shared and positioned is in my control, and like a curator, I want my visitors to leave having experienced something. Thinking like this makes being a web editor/strategist seem far more classy and important!

I also took Erin’s article as a reminder of the importance of producing quality content – not just throwing information online for the sake of it. Most of us can recognize bad art and I think it’s even easier to recognize bad e-content.

Definitely take the time to read Erin’s article and remember that we web strategists and editors are the new curators of the world!

Read Erin Scime’s article.

Post By Brian Wesolowski (137 Posts)

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