Monthly : February 2009

15 Feb

Audience Segmentation & Interviewing

by Brian Verhoeven

As mentioned in a previous post,  putting users at the center of your design process can help you ensure an optimal user experience. There is growing interest and adoption of a  user-centered design approach opposed to a systems-based approach. In this post, I will explore how segmenting your audiences and interviewing them, will help you […]